“The most silent and the melancholy nation on Earth.” That is how the Finns, barely a population of 5.5 million, are often described. In Finland a perfect customer experience, usually equals an encounter where absolutely no words are exchanged. That’s why Burger King has opened the world’s first 100% silent drive thru called ‘Silent Pick […]
Burger King has gotten plenty of promotional mileage out of taking lighthearted jabs at its rivals. While most of those are aimed at other burger joints, now the King is taking on KFC’s Colonel to promote the chain’s grilled chicken sandwich. An ad by MullenLowe US, starts with a voice-over with a southern accent talking about flame grilling […]
Any lucid American knows the place to get a Whopper is Burger King. But the fast food chain is back to gleefully trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival’s locations to collect a steep discount on BK’s own iconic burgers. From December 4 to 12, the Burger […]
Burger King is hijacking the biggest shopping week of the year by making other brands buy fans a Whopper sandwich through a new web portal. Whopper Shopper is a new website from the BK brand that only features online banner ads from other brands so that they can be the ones to pay for […]
The lines between opinion and hate speech are blurring, and Burger King Brazil is taking aim at those who would confuse the two. A new video for Burger King compares criticism of the brand with prejudiced remarks taken from social media to bring awareness to the point that there should always be room for […]
For the first time, Burger King Spain has transformed one of its establishments into a House of Horrors, a terrifying experience that lets the bravest pay for their burger with fear. The House of Horrors at Gran Vía 69 in Madrid is open from 26th October to 31st of October. The restaurant was decorated on […]
Burger King’s first TV spot from BBH features “Jim from Wanstead”, the winner of a UK-wide hunt to find the first person to sample the new Crispy Chicken Burger. It follows an online launch film in which the fast food brand’s UK chief executive Alasdair Murdoch launched the contest, promising to pay the winner £20,000 […]
In Argentina, redheads are considered ‘mufa,’ or bad luck. Considering there are not many of them in the South American country, roughly less than 2%, they are not very welcomed by the general population. But Burger King is trying to change that. The superstition is publicly unkind to gingers – when a man sees […]
Brazilian voters are going to the polls on October 7 in the first round of the presidential election. In an attempt to raise awareness of the importance of an informed voting decision Burger King, along with creative agency DAVID São Paulo, launched an irreverent, disruptive campaign: the Blank Whopper. Can you imagine getting a sandwich […]
With the flame-grilled tasting bone, customers with dogs will finally be able to enjoy their order without the pleading looks from their pets. It is very complicated to enjoy your Burger King order in peace when you’ve got a dog licking its lips just inches away from your burger. That’s where the difficult interior […]