Pernod Ricard thinks millennials see wine as “too fussy” and so has concocted a Jacob’s Creek sub-brand especially for them so that it can recruit new drinkers to the low-growth category. The drinks brand sees Jacob’s Creek Sun Craft as a chance to offer younger drinkers “quality without the confusion” as it looks to maintain […]
A major success story of the health food industry, it’s hard to have missed the rise of coconut oil over the last few years. One of the UK’s longest established brands, Coconoil, who began life in 2005 after the Boxing Day Tsunami, are warning retailers to watch out for brands which aren’t ‘picked, pressed and […]
Guinness is following up its ‘Intolerant Champion’ ad campaign based on legendary record producer John Hammond with a series of short films featuring pop acts discussing his legacy. The first of the four-part weekly series of three minute films will be revealed on the Guinness site, sitting alongside the original TV spot (above) for the […]
Celebrity chef and Dragons’ Den star Levi Roots is adding to his soft drinks range with the introduction of a new Carnival Flava variant. The sparkling drink is a mix of mouth-watering peach and papaya that provides a refreshing and exotic taste combination. Rolling out from early March in the convenience and cash and carry […]
Carlsberg, the Official Beer of UEFA EURO 2016 and the England team, has launched an integrated communications campaign encompassing trade activation, broadcast activity, stunts and consumer giveaways to enable licensees to unlock the tournament’s potential. The brand’s iconic “If Carlsberg Did…” campaign will focus on ‘substitutions’ in the lead up to and during the tournament. […]
Ambrosia – owned by Premier Foods – has unveiled its latest addition to its family – ‘Ambrosia Frozen Custard.’ Scheduled to hit the shelves later this week, the brand identity has been developed by award-winning strategic branding consultancy, Coley Porter Bell. Coley Porter Bell was briefed to create an identity and packaging concept that clearly […]
Brand design agency Parker Williams has created Valentine’s Day packaging for Tesco’s finest range of A La Carte Ready Meals. The range was available in the lead-up to Valentine’s Day, consisting of a three-course meal and a choice of prosecco, wine or chocolates. The finest A La Carte Meal Deal, costing £20, offered customers the […]
Budweiser is bringing back Dream Goal, its hunt for the greatest amateur goals from across the country. 2016 will see the addition of Liverpool FC legend Jamie Carragher to the judging panel, alongside top pundit Jamie Redknapp and broadcaster Ed Chamberlin. The trio feature in a brand new Budweiser Dream Goal launch ad celebrating the goal-scoring […]
It all began in October 2015, when Cadbury announced they would be bringing the Milk Tray Man back to our screens, after a 13 year absence. Not just this, but they were recruiting a new hero for the campaign. After a lengthy audition process, the brand managed to whittle it down from twenty thousand applicants […]
The Martell House unveiled a new electrifying limited edition: La French Touch by Martell, at the famous Wellington Private Members Club, London, in presence of Etienne de Crécy, pioneer and emblematic figure of the House music cult movement and creator of the limited edition. A contemporary expression of French Art de Vivre The French Touch […]