Despite technology keeping us connected to others, it’s often relegated to the virtual realm. Nescafe set out to show how a fresh cup of joe is the perfect way to connect people in the real world. The coffee maker took to the streets of Germany, which according to research it citied topped the list of […]
Lidl has embarked on a blind taste advertising push to query the public on how its own-brand products perform against well-known named products. Following on from the #LidlSurprises campaign, the discount retailer will air a series of taste test ads on ITV from June 11. The slots, created by TBWA\London, will show real people display […]
Pernod Ricard’s Malibu brand is forging deeper ties with young social media influencers for an advertising campaign that will revive its seasonal competition promising to give fans the best summer ever. The campaign returns for the second year running and is pitched by the rum maker as being “even more inclusive” due to a larger […]
#HungerCry, Naked’s latest campaign for Danone, delivers danio yogurts as the answer to the four o’clock hunger so many of us feel. The digital based campaign will last six weeks beginning on the 8th June. As part of the campaign Naked will be working with a series of influencers across social media platforms who will […]
Gü Puds is celebrating solo diners in a bid to promote the launch of its ‘single’ serve desert packs. An outdoor campaign, created by Publicis Chemistry, will be showcased on Facebook advertising and 4oD, acknowledging the logic – and benefits – of single dining. The bold copy asserts Gü Puds are worth breaking up for. […]
FCB Inferno has launched a TV campaign for African markets from the global whisky brand, Grant’s. Playing out across Sub-Saharan Africa, ‘Actions Speak Louder Than Words’ will be supported with paid content for YouTube and Grant’s social channels. The campaign is a progression of Grant’s global campaign ‘#IOU’ created and launched by FCB Inferno in […]
Popsicle is joining the superhero craze, and the brand has tapped Marvel to help. As part of a new superhero-themed campaign launching today, Popsicle will launch comic books featuring its orange, cherry and grape-flavored frozen treats as characters designed by Marvel Custom Solutions. The books will be released on June 21. A preview video introduces […]
For the 5th year running ButterflyCannon have designed the Limited Edition bottles for the Chandon Summer campaign. Begun as a partnership between Chandon and ButterflyCannon in 2012, the campaign has had renowned success year on year, and resulted in significant sales for the brand. This years stand out Brut design again celebrates the all-American summer, […]
With the release of Coca-Cola’s 2015 ‘Share-A-Coke’ Summer communication, slated to roll out across China at the beginning of June, the integrated campaign is designed to add an element of excitement and spark in the lead-up to one of the most anticipated seasons of the year – Summer. Over the previous two seasons the ‘Share-A-Coke’ […]
Coca-Cola Great Britain has unveiled the next phase of Choose Happiness, the first campaign under its new ‘one brand’ strategy. Following on from the ‘What Are You Waiting For?’ TV ad released in May 2015, the brand launched ‘Choose Coca-Cola’ – a new ad which showcases its full range. Created by Ogilvy Amsterdam, it aims […]