Courvoisier Launches “Exceptional Journey” Campaign
Courvoisier, one of the world’s leading luxury cognacs, announced the launch of its newest campaign:…
Jim Beam Announces the Finest Fan “Statements” to Appear on Bottle Labels
Jim Beam is excited to announce the winners of the Jim Beam “Single Barrel, Single…
Mika Häkkinen’s Drive for Responsible Drinking at the Ryder Cup 2014
Famous for driving of a different kind, two-time world drivers’ champion and Johnnie Walker Global…
Rosie Huntington-Whiteley Joins Forces With Coca‑Cola to Launch Coca‑Cola Life
Supermodel and actress Rosie Huntington-Whiteley and Coca‑Cola celebrated the launch of Coca‑Cola Life, a brand…
A Luxurious, Cozy Traveling Bar that is ‘Hidden’ Inside a Vintage Van
Vodka brand Grey Goose has teamed up with branding agency Ragged Edge to create the…
Johnnie Walker Becomes the Official Whisky of Formula One
Johnnie Walker, one of the world’s leading Scotch Whisky, announced a new partnership with the…
Walkers Installs Three Twitter-Activated Vending Machines in London
Crisps brand Walkers while finalizing its UK campaign “Do Us a Flavour,” launched in January,…
Beer Company Launches Advent Calendar with a Difference!
Best of British Beer has created an advent calendar with a difference for this Christmas…
VO|CO Name Supermodel Alessandra Ambrosio Official Spokesperson
VO|CO, the world’s first beverage to blend pure coconut water with premium vodka into a…
Thorntons Aims to Take a Bite Out of Cadbury’s with Launch of First Block Bars
Thorntons is to launch two block tablet bars into the competitive UK chocolate market in…
Coca-Cola to Become New Sponsor of London Eye
Coca-Cola Great Britain and London Eye owner Merlin Entertainments have agreed a new commercial tie-up,…
Nights by Absolut Launches in New York with a Surprise Performance from Zedd
On September 12, Absolut celebrated its latest iteration of the brand’s Transform Today credo –…
LIFE Teams Coors Light & Lastminute.com for Major On-trade Push
Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new…
Absolut Challenges Convention By Infusing Nightlife With Creativity
On September 12, Absolut will kick-off Nights by Absolut – the latest iteration of the…
People on Facebook May Now Gift Friends with Bud Light & Budweiser
Thanks to a new pilot from Anheuser-Busch running exclusively on Facebook, adults 21 and older…
Corona’s Clever Outdoor Stunt Sees The Light In Toronto
Corona lit-up a bar in Canada — literally — thanks to a clever outdoor stunt…